Social media won’t change industrial relations. Industrial disputes have always turned on the same issues from time immemorial. They will continue to follow the same line of ambit claims and intransigence from both sides taking things to the nth degree until they realise they need to sort things out. But what it will do is get the public involved and that will put pressure on companies, much in the same way as it did with Sandilands and The Circle. (Source)

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